From how to make money while you’re traveling, to how to gain more traffic on your blog, and just about everything else in between, the amount that I have learned about travel, blogging, and myself over the past years has been immense and amazing.
It’s been a little while though since my last “what I have learned” piece, so I decided it was just about time for a new one.
One thing that I have learned as I have been getting more and more knowledgeable about how people search for content that they feel is interesting – aka how people come across a travel blog – is that that first impression matters more than anything else. If I have a generic title like My Travel Blog, then it won’t really entice anyone to click and read through. I actually have been incredibly thankful for having been able to snatch the unique blog name that I have and being able to buy the perfect domain name to represent it. If you aren’t sure of how to go about this, use a site like this to see if the name you want is available, then have the option to snap it up right away if so! The power of a good name and domain is that people will not only find you in the search results, but find you intriguing enough to give you a read.
Tip: Try shortening you blog name too (you’ll probably do this a lot in email and communications – so it’s good to see how it sounds shortened). I wish someone had told me this, because my blog name, shortened, is TWATS. Haha.
Use tools properly
There are some great tools out there for helping you come up with content, and also research content. When I’m stuck for ideas, I love using Google Keyword Planner. It helps you see what people are searching for, how many people are searching for it, and other useful info. When I dedicate time to properly researching these things, and probably using these tools – the end result is amazing. My blog posts end up ranking highly in Google, and then end up bringing in a lot of traffic. Which brings me onto my next point…
These people coming to your site and reading it are actually a big deal if you are planning to make your blog a full-time career, or at least a successful side venture. Of course this doesn’t happen by just relying on your creative blog name alone; there are many ways to increase blog traffic, including things like SEO, marketing, and social networking. You should first educate yourself on some of these tactics and implement them into your blog. Once they are implemented, however, and you are seeing the number of people reading your blog increase, that’s when things get really interesting!
Don’t be restricted and stop putting pressure on yourself
At the end of last year I really wanted to start writing about other things (not just travel) so I set up an entirely new blog (The Elle-Rose Edit). Oh my gosh, I’m so glad I followed my heart. Now I have another place to write and be creative – without ruining the ‘travel theme’ of this blog I worked so hard to build. Never but restrictions on yourself – you can do whatever you want and write about whatever you want – that’s the beauty of blogging. If you want to branch out into a new topic – just do it!
Motivation is like gold-dust
As I have a full-time job, on top of my blogging work – I’m constantly searching for motivation. I’ve found that early mornings motivate me really well (there’s nothing quite as good as getting a to-do-list accomplished before 9am!) and the gym gives me time to think and time to organise my thoughts. When you find your own motivation techniques, stick with them, because motivation is gold dust and is so easy to lose!
As I mentioned before, I originally started this blog to pretty much keep my Mum and my boyfriend Pad’s Mum informed of our life and adventures as we travelled. However, as it developed and evolved into the large project that it is now, I have learned that with a great amount of web traffic comes great opportunity.
Not only are people reading what I write and liking and sharing it, but because of my traffic and influence, I have brands approaching me to write. Whether it is a product review or an affiliate partnership, or I am being given vacation perks that form the basis for the next blog post, these opportunities have helped me to be able to keep travelling and writing about it, and have made the process even easier to accomplish. With all this new information at my disposal, I hope to keep on learning. It’s an incredible situation to be in – so lets hope it continues 🙂